The Surface + Design Event China 2019

2019.12.11-13 | Shanghai New International Expo Centre(SNIEC)

 

Analysis Of Innovative Ways Of Wallpaper Industry In China

The problem that wall paper industry develops to face, also be very apparent in consumer eye. The repeated design between different brands and the cookie-cutter pattern make consumers feel tired. Wallpaper products are the combination of art and reality. To meet consumer demand, wallpaper industry will continue to innovate. So how do you innovate? The following is an analysis of innovative ways of China’s wallpaper industry.

The problem that wall paper industry develops to face, also be very apparent in consumer eye. The repeated design between different brands and the cookie-cutter pattern make consumers feel tired. Wallpaper products are the combination of art and reality. To meet consumer demand, wallpaper industry will continue to innovate. So how do you innovate? The following is an analysis of innovative ways of China’s wallpaper industry.

The innovation here is not just in design. The reason why wallpaper industry falls into this dilemma is closely related to its overall development mode. Therefore, wallpaper enterprises need to change the place, far more than design.

Innovative technology

  • innovation in new technologies, materials and processes.

For the grasp of wallpaper material, wallpaper production technology, are wallpaper enterprises need to pay attention to the place. Only by strengthening the innovation of new technology, new material and new technology, can we improve the competitiveness of wallpaper in the whole interior decoration material market, and drive the orphan forward.

  • innovation in design.

Original design works of wallpaper enterprises are few, most rely on the purchase of Europe, America, Japan and South Korea and other wallpaper developed countries design works, and counterfeit brands, copy each other original patterns, patterns, color is common. Only by drawing on and absorbing the advanced design ideas from abroad and combining with the habits of domestic consumers can we improve the competitiveness of products and get the affirmation of consumers.

Innovative marketing methods

You’re OUT if you stay dependent on sales. The rapid rise of e-commerce, craft wallpaper industry market competitiveness survey report shows that a large number of consumers have become loyal online shoppers. Home building materials industry also has many enterprises have joined in succession, relying on the era of marketing has passed. The combination of online and offline is the most ideal way to attract consumers’ attention and expand publicity through online display of products. And offline as an experience store, let consumers rest assured. Meet festival must promote the marketing means also gradually lose charm, more online marketing is bold fist foot.

Innovative brand concept

Times are changing, and so are consumer habits. In the past, consumers liked good and cheap products. Today, consumers also attach importance to personalized and humanized services. Brand positioning should not be rigid. We should keep a sober observation attitude in the market environment, study consumers’ habits, think of what consumers have not thought of, and meet consumers’ current needs.

Above are selected industrial information by SURFACES China for you. For more information, you can log on to SURFACES China’s website or take a look at that exhibit.

Source: China wallpaper

e problem that wall paper industry develops to face, also be very apparent in consumer eye. The repeated design between different brands and the cookie-cutter pattern make consumers feel tired. Wallpaper products are the combination of art and reality. To meet consumer demand, wallpaper industry will continue to innovate. So how do you innovate? The following is an analysis of innovative ways of China’s wallpaper industry.

The innovation here is not just in design. The reason why wallpaper industry falls into this dilemma is closely related to its overall development mode. Therefore, wallpaper enterprises need to change the place, far more than design.

Innovative technology

  • innovation in new technologies, materials and processes.

For the grasp of wallpaper material, wallpaper production technology, are wallpaper enterprises need to pay attention to the place. Only by strengthening the innovation of new technology, new material and new technology, can we improve the competitiveness of wallpaper in the whole interior decoration material market, and drive the orphan forward.

  • innovation in design.

Original design works of wallpaper enterprises are few, most rely on the purchase of Europe, America, Japan and South Korea and other wallpaper developed countries design works, and counterfeit brands, copy each other original patterns, patterns, color is common. Only by drawing on and absorbing the advanced design ideas from abroad and combining with the habits of domestic consumers can we improve the competitiveness of products and get the affirmation of consumers.

Innovative marketing methods

You’re OUT if you stay dependent on sales. The rapid rise of e-commerce, craft wallpaper industry market competitiveness survey report shows that a large number of consumers have become loyal online shoppers. Home building materials industry also has many enterprises have joined in succession, relying on the era of marketing has passed. The combination of online and offline is the most ideal way to attract consumers’ attention and expand publicity through online display of products. And offline as an experience store, let consumers rest assured. Meet festival must promote the marketing means also gradually lose charm, more online marketing is bold fist foot.

Innovative brand concept

Times are changing, and so are consumer habits. In the past, consumers liked good and cheap products. Today, consumers also attach importance to personalized and humanized services. Brand positioning should not be rigid. We should keep a sober observation attitude in the market environment, study consumers’ habits, think of what consumers have not thought of, and meet consumers’ current needs.

Above are selected industrial information by SURFACES China for you. For more information, you can log on to SURFACES China’s website or take a look at that exhibit.

Source: China wallpaper